LET'S GET TO BUILDING!
1 The first thing is to figure out who we are trying to reach. A little audience research and definition is needed (I'll show you how).
2 Next step is to figure out who our competition is how they position themselves and how we can stand out with differentiation
3 Following that, we will define and build your brand platform, personality, messaging, voice and more importantly... strategy!
4. Lastly we will help you to take this brand platform, audience and competive research and use it to inform your brand's visual identity. I'll show you how you can put together mood boards and a creative brief for your internal team or external agency that will reflect your unique brand and resonate with your audience.